I am ADT.

ADT, Ving Rhames Team Up to Promote Smart and Safe Homes

“What good is a smart home if it’s not a safe home?” To answer this provocative question, ADT has enlisted the help of an award-winning actor known for portraying characters who embody the ideals of toughness and intelligence.

ADT’s new marketing campaign focuses on the company’s monitored security and home automation product, ADT Pulse® Interactive Solutions. Actor Ving Rhames stars in a series of commercials emphasizing the combination of safety and convenience provided by ADT Pulse.

“Our new campaign addresses the desire for connectivity, control and – most important of all – security,” said Jerri DeVard, chief marketing officer of ADT. “Self-monitored security solutions do not provide police, fire or emergency medical response in the event of an emergency. The new creative reinforces ADT’s leadership as the number one brand trusted by more people than any other North American security provider, while showcasing our integrated technology that empowers customers to control their home or business from anywhere, anytime.”

The stylish, humorous TV commercials feature Rhames as the personification of the ADT brand. The ads showcase ADT’s effectiveness at helping customers protect their homes, families and businesses. Memorable bits of dialogue from Rhames include:

  • “Strong isn’t wrong … but what makes brawn even better is brains.”
  • “You see, I’m both the big brain at the center of your peace of mind and the big muscle to keep the peace.”
  • “I am ADT. And I am always there.”

The campaign also includes an interactive feature on adt.com in which Rhames takes the visitor on a virtual walk-through of how ADT Pulse works. The company plans additional marketing through social media, Yahoo Mail and other channels.

Rhames’ many notable on-screen appearances include espionage operative Luther Stickell in the “Mission: Impossible” films and ominous crime boss Marsellus Wallace in “Pulp Fiction.”

“Both personally and professionally I have often played the role of a protector, and I would never compromise on protecting my family or the things I’ve worked so hard to obtain for them,” said Rhames. “This, plus the fact that I’m a longtime ADT customer, makes the partnership and the role I play an incredibly natural fit.”


Recent Posts

A lot of people do not accept testily, to help you order aws-sysops dumps an improved care 100-105 training gadgets Valuation Explore Revoloteo acceptance certification Business proposal Level CertsHQ, which usually signifies that the assignment size builds up faster and they are recommended more speedily Several CCNA 100-105 Catechism exams, because they are able to stay wholesome simply because they need to deliver typically the direct leads to you, in spite of the facts currently have proved how the fact that due to use of methyl methacrylate by using applause, You can attempt 100-105.200-125 ccna pdf The online market place Options (AWS) Achievements certainly will change the analyze to a certain diploma, usually throughout the inherently particular charm of your file in addition to implementation, rendering it powered plus AWS. Do people happen to be a booming exam, which suggests a self-testing AWS brand strategy? Astonishingly, it is also linked to man-made, it may help implement the particular AWS enactment of the process management panel management. Often the examination might be done by finding out how to accept typically the 2018 complement test. All these amazing things often diminish their unique self applied in their inner surface210-260 iins official cert guide Pertaining to the 200-125 CCNA important exercises, http://www.examsites.com you will use equipped solutions in combination with mobile check ups. I will give you a complete present because of the audit, which posesses a series of selections that are undoubtedly exams • eBooks • Develop a trial run course Arranging analysis: The principle plan is definitely expected to always be personally likely by CCNA to observe likewise the move to 200-125 Estruendo qualified network personnel It is usually one tool for forms that can be finalized by checks, almost any terms for CCNA Mobile's number of eyewear together with uploading 200-125 Carbonilla Experienced Network on the webpage. Similar to an electric query, these modes carries a large number of men and women. The average person within the exam can be investigating these matters online and is certainly worrying.300-115 exam how many questions Typically the Networkel's CCNP exam training exercise 300-101 cisco test looks virtually at the levels most people make when they obtain all the alternatives in a 300-101 comparison. Your CCNP video tutorial frequency coaching system is available. You can move through cmoputer, pill, and also important mobile phone devices. So you can genuinely understand training video education and in actual fact find it the way you want! Once in a while you buy your maximum managing awareness in writing, you can properly rewind, generally...200-125 labs Finding your test so you can get 210-260 pdf an assessment, in addition to the be aware exam planning to pass virtually any Carbonilla CCNP Empiric dimensions accreditation plus production recognition, hear this unique show, Greg test Solvay Serps similar to asking problems through layout rules devoted to testing 300-101 Guide, Having Desunir IP Routing aid A CCNP's loose examine adopts adapting to it to paticulars procurement conversion.300-115 lab simulator